Outside Lands

The Challenge

Set up and operate a fully immersive and informative marketing installation at a major music festival, using holograms and AR technology.

The Solution

Iterate and quickly deploy a 20 x 20 square foot psychedelic AR experience mixed with props, displays, and holograms accommodating a high throughput of festival attendees utilizing HoloLens devices.

The Results

The most innovative and popular marketing experience at Outside Lands that captured the minds of the attendees through a magically crafted, informative, mixed reality product showcase.

Experience Features

Space Optimization

Create experiences and quickly fine-tune in real time to adapt the space for more efficient flow throughs.

Product Display

Use dynamic and vibrant holograms to showcase different products through interactive visualization, audio cues, and written descriptions.

Booth Attraction

Place interactive mixed reality displays at the entrance of the booth to catch the attention of passersby and draw them to participate in the full experience.

“Enklu’s social reality experience drew consistent crowds throughout the show - we were one of the most popular booths! We were particularly impressed with how Enklu was able to optimize throughput and user experience via live content updates throughout the show.”
Melanie King, Director of Field Marketing, CannaCraft
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