June 14, 2024
The complexity of reality is not a bug of AR. It is a feature.
In the future, the internet will be everywhere, and augmented reality will be your gateway.
Apps will be present in the world with you, responding to your environment and adapting to your actions and preferences. Augmented reality will transform the real world into a user interface for the next generation of businesses and creators. Instead of looking down at your screen, you’ll look up and engage with other people in the real world.
Digital content will have depth, helping us learn faster, communicate more clearly, and immerse ourselves in a world of infinite possibilities. Natural spoken and spatial interfaces will enable people to work at the speed of thought.
For this future to become real, businesses will need reliable and secure infrastructure. This requires a new model for real-time compute, tasked with hosting spatial apps the world over.
Currently, people working on spatial apps using game engines like Unity or Unreal spend over 70% of their time building and integrating the same frameworks repeatedly. The development cycle for augmented reality is like the internet before browsers and cloud providers like AWS made it easy for people to run their own internet-based businesses.
Enklu’s infrastructure now supports the addition of tens of thousands of new users every month in cities around the globe. Every day, we are met with novel challenges that previous generations of VR and screen-based application developers never needed to consider.
"We shape our tools and thereafter our tools shape us." —Marshall McLuhan.
The real promise of augmented reality, and why this work truly matters to so many people - is that more so than ever before: AR promises to bring people together in the real world with technology.
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