Delight Customers Time and Time Again

810 Billiards and Bowling - Phoenix, AZ

“The Enklu team has been great from the setup and operational side. Everyone is well versed and easy to talk to. The first and last guests in here (810) many days have been for Verse.”

"It's scary, because it's so new and innovative, but so easy to operate."
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Darrell Nabers

General Manager, 810 Billiards and Bowling

Objective

Provide proof-of-concept that a Verse Immersive Holographic Theater will delight customers and drive revenue to the venue holistically.

Project Overview

810 Billiards & Bowling has a dedicated 1200 sqft of space at their Phoenix, AZ location to house Verse. The theater is equipped with only 13 headsets, allowing up to 13 people to engage in immersive experiences concurrently. Peak times have seen consistent sell outs week after week.

The pricing model was set at roughly $0.75 per minute, with experiences ranging from $6.99 - $34.99 depending on duration. The activation is operating for approximately 43 hours per week, with staffing levels of 1-2 people during open hours.

Results After 9 Weeks

Proven Traffic Driver

Visitor First Time at Venue: 81%
Ticket Revenue: $53,338
Fill Rate/Capacity: 48%

Delighted Customers

Average Review Score: $257,427
Will Return for Existing Content: 85%
Will Return for New Content: 91%

Validated Marketing Engine

Leveraging the marketing funnels, collateral, and look-a-like audience from previous Verse Immersive locations, the teams dedicated $18,910 in digital marketing spend, resulting in $53,338 in online ticket sales!